JESS CATHELL is an Atlanta based fashion creator, tastemaker, wife and mom to three girls.

Jess’s journey began with a deep love for curating fashion and interior spaces, evolving into a passion-driven endeavor.

She understands the challenges faced by busy moms and entrepreneurs —finding outfits that flatter their body type, curating a wardrobe that reflects their refined taste, and the desire for easy, elevated style for everyday wear.

Her mission is to empower women in their shopping decisions, creating a space where sophisticated and elegant styles are not just accessible but a reflection of your unique identity. She decodes women’s body types and fashion styles to take the guesswork out of styling because effortless style is time saved and confidence gained.


For collaboration inquiries: JESS@JCATHELL.COM