The Fin / 2.0

The Fin 2.0

After a week of Thanksgiving festivities and travel, I feel like the The Fin 2.0 is much needed. I hope you all had an absolutely wonderful Thanksgiving and were able to spend it with the people you love most! We decided to escape from Atlanta and headed to Sea Island to share one of our favorite places with the girls.

Today happens to be Shop Small Saturday, and I have some retailers I’m sharing with you all today. Anyone else love that there is a whole day spent focused on small businesses? These businesses have been hit hard this year, and today is a great opportunity to show them they’re not alone. Etsy is always a great place to look for small businesses too, but I’ve got a whole list of specific shops as well!


Sharing traditions with out girls is so important. I love that we can spend the holidays where I went growing up.

It’s the perfect time to do some at home spa care after traveling.

This small business finder is pretty cool.

Now that we are done with Thanksgiving, there is no excuse- bring. on. Christmas!

Planning some fun tutorials for Instagram Reels. Any thoughts on what you’d like to see next?


(Shop Small Saturday Edition)

La Bella Donna’s lip colour in hot pepper for the holidays. Get your own too, but don’t forget to use code: JCATHELL20 for 20% off!

These smoking slippers for an elevated look with denim. Use code BF30 for 30% off!!

A hair scarf for me (and the girls!) that is seriously beautiful. (Don’t miss out one the 30% off right now)

A piece of artwork by Josh Young.

This day planner or calendar.

This mirror for the bunk room in Alys.

Sweet treats from Dominique Ansel to send as gifts.

New makeup case from Sly Beauty (20% off until 11/30 with code BLACKFRIDAY20 )

The most delicious simple syrups for all the holiday cocktails now 25% off with code BFCM20

Cashmere. That’s all!

One of these trays in every bathroom and beside every bed as a catch all. They are just too pretty!

Dinner napkins made for royalty. Use code CYBER20 for a discount.

Current Reads

I love finding out about stories like these.

Really enjoyed this write up on “party dressing”

Fantastic seeing women collaborate and create beauty.

Wishful thinking for 2021 travel!

Jess Cathell

Jess Cathell is an Atlanta based lifestyle and interior creator, designer, and tastemaker. With years of experience in home decor and a portfolio ranging from farm house to the beach, Jess is known for creating balanced spaces with notes of the unexpected. Inspired by the fusion of traditional elements with bold contemporary design, she has developed a clear transitional style. Her most recent work can be found in the Atlanta Magazine as a tribute to the modern home work space. She has collaborated with brands such as Williams-Sonoma, Pottery Barn, and is continually looking to connect with local and sustainable sources.

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